New UK publishing group Zenit Media has acquired regional B2B brand The Secretary from Media West Limited.
Zenit is the latest venture from Intent Media founder Stuart Dinsey, who built the £10 million entertainment and leisure specialist prior to its acquisition by Newbay Media of New York in December 2012.
Dinsey and business partner Hilary Cole both left Intent last year and set up Zenit Media in January.
A 27 year-old brand, The Secretary publishes print and digital editions for Bristol, Hampshire, Thames Valley and the West Midlands – targeting personal assistants and office managers.
Zenit intends to relaunch each edition, taking all of them monthly whilst adding an upgraded digital strategy, reader incentive programme and event partnerships.
The brand name will also be overhauled, returning as The Office Manager later this summer in order to widen reach and reflect the evolution of administrative responsibilities within medium size businesses.
For the full story read In Publishing