WPP announces that its wholly-owned operating company, tenthavenue, in partnership with GroupM, has agreed to acquire Wisereach, a leading mobile marketing agency in China, subject to regulatory approval.
Founded in 2009 and based in Beijing, Wisereach is a mobile marketing agency offering creative services, strategy application development, CRM and media buying. Clients include Audi, Dell, Michelin and Microsoft.
For the full story click WPP