WPP announces that its wholly-owned operating company, tenthavenue has acquired a majority stake in Jupicorp Proprietary Limited trading as The Mobile Airtime and Rewards Company (“TMARC”), a leading mobile activation and rewards company in South Africa. Founded in 2010 and employing eight people, TMARC specialises in offering mobile airtime and other lifestyle rewards solutions to its clients using its unique in-house pin encryption technology.
TMARC’s clients include Shoprite (South Africa’s largest retailer), Nestle, Tiger Brands, Snackworks, SAB Miller and Danone, among others. TMARC’s revenues for the year ended February 2013 were ZAR 60 million with gross assets as at the same date of ZAR 14 million.
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