WPP announces that its wholly-owned operating company Kantar, the information, insight and consultancy group, has acquired AdGooroo, Inc. (“AdGooroo”), a leading provider of global digital media intelligence.
Founded in 2004 and based in Chicago, AdGooroo employs 30 people and has unaudited assets of $1.3 million. The company, which will become part of Kantar Media, works with more than 4,000 users from many top marketers and agencies, providing them with insight and data on competitors’ key words, creative, backlink data, campaign statistics and budgets. The acquisition will allow Kantar Media to broaden its current methodic insight into display, video, ad networks and paid search advertising trends.
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