SYDNEY: WE Communications has acquired Australian agency Buchan Consulting and rebranded the firm as WE Buchan.
Buchan, which has partnered with WE since 2008, has offices in Sydney and Melbourne. The current Buchan leadership team, which includes CEO Rebecca Wilson and founder and executive chairman Tom Buchan, will continue to run the agency after the WE acquisition.
WE first invested in Buchan five years ago, then upped its share in 2014, and now holds a majority stake in the agency. WE’s worldwide network, WE+, has more than 40 offices and partnerships across the globe.
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