The editor-in-chief of the Telegraph Media Group says the newspaper has seen a large increase in traffic as a result of two strategies: focusing on Facebook more than Twitter, and devoting its resources to fewer stories.
In the arms race that is the social web, every publisher large or small is trying whatever weapons they can find to rise above the noise and increase their readership: some, like The Independent or the Daily Mail, have chosen to go the clickbait route and try to duplicate the success of ViralNova or BuzzFeed. But Jason Seiken, editor-in-chief of Telegraph Media Group, says the newspaper publisher has seen a significant increase in readership by doing two somewhat surprising things: paying less attention to Twitter, and posting fewer stories.
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