Company intends to use magazine’s print following as launch pad into the fashion market with an online video channel
Vice Media, the media company that counts Sir Martin Sorrell’s WPP as an investor, has returned to its print roots with the acquisition of 32-year-old style publication i-D. The value of the deal was not disclosed but Terry Jones, the former Vogue art director who founded i-D in 1980, and his wife Tricia will remain partners and shareholders in the business.
Vice, which began life as a magazine before expanding into books, film, TV, advertising and online video, has acquired the bi-monthly fashion title to fuel its burgeoning digital ambitions.
Originally launched as a Canadian magazine in 1994, Vice arrived in the UK in 2001.
The company intends to use i-D’s 90,000 print following as a launch pad into the fashion market with an online video channel.
For the full story click Guardian
For the press release click Vice