Digital advertising is expected to grow by 12% this year to £8.1bn, according to eMarketer. Digital advertising is expected to grow by 12% this year to £8.1bn, making the UK the first country in which £1 in every £2 will go on digital media. Within the overall digital category ad spend on mobile devices will rise 45% this year to £3.3bn.
For the full story read The Guardian & eMarketer