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According to the annual B2B Demand Generation Benchmark report from Software Advice, to understand which channels, offers, content types and technologies used and most effective for demand generation programs, trade shows were most commonly cited as generating both the most and the best: 77% of marketers said they generated a “somewhat” or “very high” quantity of leads, and 82% said they generated leads of “good” or “excellent” quality. And, print magazines are still one of the most important sources used by decision-makers to research B2B purchasing decisions, according to an exhaustive study by ABM, notes the report. As such, this more traditional channel is still an effective one for demand generation campaigns. For the full story read MediaPost For the report click Software Advice