As the dust settles on the collapse of the Publicis-Omnicom merger, it is about time we turned to one of the smaller giant – but no less ambitious – holding groups.
A month or two ago we wrote in The Drum about Yannick Bolloré, son of Vincent, and the new head honcho at Havas. Bolloré fils, you may recall, came out all guns blazing, signalling his ambition by telling last month’s Advertising Week Europe conference in London that he had “four to six” acquisitions “in the pipeline”.
True to his word, Bolloré junior got his cheque book out, and over the past three or four weeks Havas Media Group has acquired a number of agencies to bolster its client offerings.
For the full story read The Drum