The FT is a leader in crossing over from print — digital subscribers now make up 70 percent of its paying audience, a number that keeps growing. The FT may be 127 years old and roundly and rightfully respected for its journalism. But it doesn’t even break into the top 25 business news websites, as counted by comScore (see chart below). In the U.S. — which became its largest market a few years ago, surpassing the U.K. — FT.com ranks #44, with 804,000 uniques.
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