Posts Tagged "WPP"

WPP announces that Always Marketing Services, China’s leading field and shopper marketing company, has agreed to acquire 3ree, an integrated marketing company based in Singapore

WPP has acquired a majority stake in Two Circles Limited, a data-driven sports marketing agency based in London. Following the deal, Two Circles will become part of ESP Properties, GroupM’s newly launched company serving rightsholders from the worlds of sports and entertainment

ESP Properties will be dedicated to serving sports and entertainment rightsholders. GroupM, the world’s leading media investment management company, today announced it is expanding its sports and entertainment offering under a new global agency brand, ESP

WPP has made an investment in Refinery29, a fashion and lifestyle media company, for $50 million through its WPP Ventures arm

According to the FT WPP has reported 8.3 per cent revenue growth and profits “well above target” in the first quarter of the year – an indication that the world’s largest advertising group by sales is outpacing its rivals Publicis and Omnicom.

WPP announces that it has acquired Medialets Inc. (“Medialets”), creator of technology that helps marketers manage and measure the complete return on investment of mobile ad campaigns.

Xaxis, the world’s largest global programmatic media and technology platform, has agreed to acquire Action Exchange, Inc., a leading mobile performance-based marketing business with an e-commerce orientation in the United States

Martin Sorrell, the chief executive officer at WPP, says newspapers and magazines might not be getting the credit they deserve

WPP has lodged a bid for the customer data company that created the Tesco clubcard. A source with knowledge of the talks confirmed that the world’s largest advertising group had made an approach for Tesco-owned Dunnhumby, which gathers and analyses data from almost 1 billion shoppers around the world

WPP reported full-year sales and profit increases in line with analyst expectations on Monday and told investors to expect similar growth rates in 2015 as clients focus on cutting costs and rival agencies offer aggressive discounts

WPP research and data unit Kantar continues to restructure around strategic alliances giving it a better footing in the global audience measurement marketplace

Wunderman acquires majority stake in digital marketing agency Phantasia in Peru

WPP, the world’s largest communications services group, is leading a syndicate investing US$250 million in Bruin Sports Capital, a global sports marketing firm launched by George Pyne

WPP announces that it has agreed to acquire the assets of Maka Marketing Digital S.A. de C.V. and Clarus Digital S.A. de C.V. (“Clarus”), a leading digital marketing agency in Mexico

Brand and media specialist Millward Brown has acquired full-service agency Habitus Investigación, in Ecuador. Terms of the deal were not disclosed. The firm employs 80 people, and for the year 2014 expects revenues of US$5m

Founded in 2000, Heyday is one of New Zealand’s most comprehensive and respected digital agencies

In a RNS today WPP announces that its wholly-owned company, POSSIBLE, the global creative digital agency that is part of WPP Digital, has acquired The Swift Collective, Inc. (“Swift”) in the United States

While Publicis chairman and chief executive Maurice Levy labelled Sapient a “crown jewel” in the announcement, the chief executive of rival ad group WPP, Sir Martin Sorrell, said the move “looks like the behaviour of a jilted lover.” In a call with reporters following the announcement Levy hit back: “I don’t know what Martin knows about love

Founded in 2005, with offices in Cape Town and Johannesburg, Gloo is one of South Africa’s most awarded digital agencies

On an organic sales basis, which includes the full impact of digital billings, WPP was up 7.6%