Posts Tagged "WPP"

WPP has acquired Essence Digital, one of the fastest-growing media agencies and the largest independent buyer of online advertising

One of London’s hottest independent, digital media-buying agencies, Essence Digital, is in advanced talks to sell to WPP. Essence is Google’s main global digital agency and other clients include Expedia and eBay. No price was put on the planned Essence deal, which was first reported by the Wall Street Journal.

WPP announces that Landor, a leading strategic brand consulting and design firm, has acquired a majority stake in multi award-winning motion design studio ManvsMachine.

Net sales WPP, for the three months up to 30 September, was £2.52 billion – up 3.3 per cent on a like-for-like comparison with the same period in 2014

ir Martin Sorrell has said that the slowdown in digital newspaper advertising growth is proof that publishers should have paywalls.Speaking at the Society of Editors conference, the WPP chief executive said that a range of factors are contributing to clients reassessing the efficacy of digital ad spend levels, which will make it difficult for publishers solely relying on digital advertising income

WPP announces that its wholly-owned operating company Ogilvy, the global marketing communications agency, has acquired a majority stake of Jüssi Intention Marketing Ltda. (“Jüssi”), a leading online performance, programmatic and conversion marketing agency in Brazil

Hill+Knowlton Strategies, a wholly owned subsidiary of advertising and marketing services giant WPP plc WPPGY acquired a majority stake in Ideal – a Brazilian public relations, advertising, digital and content firm – in an attempt to bolster its presence in the region ahead of the 2016 Olympics in Rio

WPP announces that its wholly owned operating company Grey Group, the global communications network, has agreed to acquire nudeJEH, a leading award-winning advertising and digital agency in Thailand

WPP firm MediaCom has acquired a minority stake in full-service media communications agency Rapid Media Services, whose offer includes media strategy development, media buying, PR and market research. Terms of the deal were not disclosed

The world’s largest advertising holding company, has reported pre-tax profit of £709.7 million in the first half of 2014, up 44.5 per cent year-on-year. Revenue was reported at £5.84 billion, up 6.4 per cent in constant currency, in the six months to 30 June 2015. In its 2015 interim statement, WPP said: “To survive in […]

Chime Communications, the sports-focused marketing services group founded by Margaret Thatcher’s media adviser, has agreed to a £374m takeover joint offer from marketing rival WPP and US buyout firm Providence Equity Partners

Founded in 1999, based in Brussels and employing 24 people, ABS Creative is a digital marketing communications agency with solid expertise in medical content marketing

Chime Communications, the London-listed sports marketing specialist, is in advanced discussions to sell itself for more than £350m to Sir Martin Sorrell’s WPP and US buyout group Providence Equity Partners.Chime said that an independent committee of board members had been convened to discuss a cash offer for all its shares at 365p per share

WPP’s Kantar Media has acquired a stake in digital media intelligence specialist BIScience, which specialises in cross-channel and global digital media monitoring, planning and optimization. Terms of the deal were not disclosed.Kantar Invests in Digital Media Intelligence FirmBIScience’s flagship AdClarity platform enables users to make strategic decisions across display, video, mobile web, mobile apps and social media channels

WPP announces that GroupM, the leading global media investment management group, has acquired a majority stake in directComm Marketing Group (“directComm”), a leading provider of integrated direct marketing services in Turkey. directComm specialises in digital marketing, customer relationship management, events and social media

Commarco GmbH, the leading German-based marketing services network which is part of WPP, has acquired a majority interest in Nicole Weber Communications GmbH, a German full service public relations agency

WPP has acquired a majority stake in brand experience agency SET Management (SET Creative), growing its branding and identity group

WPP announces that GroupM, the leading global media investment management group, has acquired Greenhouse Group in The Netherlands

Advertising agency WPP announced on Wednesday that its GroupM operating company has bought New Zealand-based media agency Chemistry Media

WPP announces that it has agreed, subject to regulatory approval, to acquire a significant minority stake in Hirschen Group, one of Germany’s leading independent agency groups