You may or may not have heard of Cincinnati-based Promotion Execution Partners but the marketing promotions firm employs 250 people in 20 offices in 14 countries. The agency has handled upwards of $3.5 billion in ad spend for more than 500 worldwide brands since its founding in 2004.
Press Release: WPP announces that it has acquired, subject to regulatory approval, Promotion Execution Partners, LLC (“PEP”), a project management and procurement company that oversees shopper marketing promotions for clients, in the US.
Sir Martin Sorrell’s advertising group, WPP, has called an end to the Brexit shock that has hammered the ad market since the EU referendum vote in June and upgraded its forecast for the industry
Press Release WPP announces that its wholly-owned operating company Xaxis, the world’s largest global programmatic media and technology platform, has agreed to acquire, subject to regulatory approval, Triad Retail Media, a leading digital retail media specialist in the US
Press Release: WPP announces that it is making an investment in Les Nouvelles Editions Indépendantes SAS (“LNEI”), the media group focused on investments in the French and international media sectors
Media agency WPP has invested in UK-based online medical education provider, The Corpus.The Corpus has developed a dedicated online platform to provide small-group interactive training sessions for healthcare practitioners delivered by clinicians
WPP said on Tuesday that Plista, a provider of data-driven native advertising and part of Xaxis – its global programmatic media company – has acquired Oslo-based real-time content analytics group Linkpulse. Linkpulse works with over 120 publishers in Europe, enabling them to track the performance of articles across devices via customised dashboards and alerts. WPP […]
Press Release: WPP announces that J. Walter Thompson Company, its wholly owned global marketing communications agency, has agreed to acquire iStrategyLabs, LLC (“ISL”), a full service digital agency, in the US
Dentsu Aegis Network pulled ahead of WPP in marcoms mergers and acquisitions activity in the second quarter, as the rate of deals around the world was down 11 per cent compared with the same period last year
WPP announces that its wholly-owned operating company, Grey Group, the global marketing communications network, has acquired a majority stake in Easycom Group, a social marketing agency in China.
Press Release: WPP announces that its wholly-owned operating company Grey Group, the global marketing communications network, has acquired a majority stake in the holding company of Famous, a leading creative agency in Belgium
Press Release: WPP announces that it has acquired Conexance MD, SAS (“Conexance”), operator of the leading data co-operative covering consumer transactions in France. Conexance is a database marketing company and a leader in providing proprietary statistical modeling to identify consumer behaviours and attributes that are strong predictors of future purchases. Conexance’s solutions provide improved performance for customer prospecting as well as building customer loyalty both online and offline. Conexance’s data cooperative offers more than 25 million individual household buyers and 32 million digital profiles qualified by one billion business transactions from more than 500 data-contributing retailers and merchants
WPP announces that it has agreed to make a strategic investment in All Def Digital, Inc. (“ADD”), a digital media company founded by hip-hop impresario Russell Simmons, in the US. ADD’s clients include NBC Universal and Samsung. The company was founded by Simmons in 2013. It employs approximately 35 people and is based in Los Angeles. […]
WPP announces that it has agreed to make a strategic investment in Woven Digital, Inc. (“Woven”), a digital media company that targets the millennial male market, in the US.
Forecast comes from GroupM, media arm of world’s largest ad company, saying spend should rise again in event of remain vote
Always Marketing Services, which is majority-owned by WPP operating company J. Walter Thompson, has acquired Malaysian brand activation agency ePromode Sdn Bhd for an undisclosed sum
The company said organic revenue growth was 5.1% with 3.9% growth from acquisitions and 1.5% from currency fluctuations. By comparison the Interpublic Group last week reported organic revenue growth of 6.7%, Omnicom 3.8% and Publicis Groupe 2.9%
The world’s biggest advertising group has reported strong revenue growth in the first quarter as client spending in the US, UK and western Europe “perked up”. But warned that clients generally remained cautious amid a host of business pressures and geopolitical uncertainty
The merger of WPP and STW in Australia creates an $850 million business. It dwarfs the nearest competition by a long way and CEO of the newly formed WPP AUNZ, Michael Connaghan, expects it to punch through $1 billion before too long. With more than 90 agencies in the combined business, consolidation is inevitable. Connaghan said as much, speaking to AdNews just hours after the merger was passed by shareholders
NEW YORK, April 20, 2016 /PRNewswire/ — Burson-Marsteller, a leading global strategic communications and public relations firm, announced today it has agreed to acquire a majority stake in Turkish communications firm Effect PR. Headquartered inIstanbul, Effect PR has been Burson-Marsteller’s exclusive affiliate partner in Turkey since 2012. Following the acquisition, it will become a full member of the network and be renamed Effect Burson-Marsteller
