Posts Tagged "WPP"

WPP today announces the acquisition of a majority stake in branding and design agency Made Thought.

WPP today announces that it has acquired Cloud Commerce Group (CCG), a leading UK-based technology company that helps brands to market, sell and deliver their products across ecommerce platforms and marketplaces globally, such as Amazon, eBay, Etsy and Wayfair.

WPP has announced that it has acquired DTI Digital (DTI), a leading Brazilian digital innovation and software engineering company.

WPP today announces the sale of its minority shareholding in Chime Group Holdings Limited, the sports, entertainment and communications group, to the majority shareholder Providence for £54.4m and potential additional amounts based on the future value of Chime.

(Reuters) – WPP is selling a 60% stake in Kantar to private equity firm Bain Capital, valuing the data analytics business at about $4 billion and giving the British owner of agencies including Ogilvy and Wunderman Thompson funds to cut debt and rebuild.

WPP today announces the sale of its minority shareholding in Chime Group Holdings Limited, the sports, entertainment and communications group, to the majority shareholder Providence for £54.4m and potential additional amounts based on the future value of Chime.

Several private equity firms – including TPG, Apax, Bain Capital and Cinven – are considering making a bid to buy marcoms giant WPP’s market research division Kantar, according to an article in yesterday’s Sunday Times.

Reports that Interpublic Group may be looking to acquire US data company Acxiom’s marketing solutions business for a reported $2.2bn (£1.67bn) indicates a possible doubling down on data among the agency groups, analysts at Liberum said

Media giant AT&T has agreed to buy advertising software company AppNexus in a tie-up worth around $1.6bn (£1.2bn)

WPP bosses have signalled a willingness to sell off underperforming parts of the global marketing empire but have ruled out a complete breakup following the departure of founder Sir Martin Sorrell, as shares surged almost 9% after a better-than-expected first quarter

Sir Martin Sorrell’s resignation has raised the question of whether his successor will be able to stop a breakup of the world’s largest advertising group. Some analysts believe that there is more value in breaking up the sprawling empire – WPP employs more than 200,000 staff in 400 separate ad businesses in more than 3,000 offices in 112 countries – particularly as its stock market value has plummeted more than a third in the past year

Press release: WPP announces that its wholly-owned marketing communications network, Ogilvy & Mather (Ogilvy), has acquired a majority stake in ARBA, a digital consultancy

It has been a miserable year for the holding companies that own the world’s largest advertising groups, with shares in WPP, Publicis, Omnicom and Interpublic Group all down sharply over the past 12 months. Consumer groups are rethinking their marketing spending while unease about the effectiveness of digital advertising has damped investor spirits. With advertising’s Mad Men in danger of becoming sad men, what future is there for the holding companies? Their business model, which has traditionally brought together creative agencies, media buying and planning groups, is under attack on multiple fronts.

WPP is preparing to lock horns with Bain Capital in Tokyo, after the Boston-based private equity firm launched a $1.3bn tender offer for Japan’s third-biggest advertising agency — a long-term business partner of the UK-listed giant. Just hours after Bain’s offer was made public, people close to WPP said on Monday night that it did not intend to sell its 24.7 per cent stake in Asatsu-DK (ADK) at the ¥3,660 price offered by Bain, as the tender “severely undervalues” the Japanese firm.

WPP is used to being the darling of the City. Although Sir Martin Sorrell’s ridiculously high pay packet prompts an annual shareholder revolt that typically goes nowhere, the holding company is about as reliable a performer you could ever hope for in adland.

Press Release: WPP announces that it has acquired Design Bridge Limited (“Design Bridge”), a leading independent and highly-awarded brand design agency. Design Bridge combines strategic thinking, intuition and creative excellence to bring brands to life through great ideas that connect with people

Press Release: WPP announces that it has agreed to acquire thjnk AG (“thjnk”), a leading independent creative agency group in Germany. Founded in 2012 in Hamburg, with offices in Berlin, Dusseldorf, Munich, Zurich and New York, thjnk is a multi-award winning agency group specialising in advertising, design and corporate publishing. Recently it was named Agency of the Year 2017 by German trade publication Werben & Verkaufen. The agency employs 400 people

Press Release: WPP announces that its wholly-owned marketing communications network, Ogilvy & Mather, has acquired a stake in its digital partner in Ireland, Eightytwenty Customer Experience Limited (“Eightytwenty”), market leader in the Irish digital communications industry

Press Release: WPP announces that MediaCom, part of its global media investment management arm GroupM, has acquired a majority stake in Code Computer Love Ltd (“Code”), a user experience studio that creates and develops digital products, campaigns and capabilities

Press Release: WPP announces that its global e-commerce consultancy, Salmon, has acquired Netherlands-based Eperium, a leading digital and e-commerce consultancy