a leading technology consultant has seen the future of how online ads will be bought and sold, and the crystal ball revealed a programmatic world to him
B2B B2C Exhibitions Events Digital Publishing MarComms
a leading technology consultant has seen the future of how online ads will be bought and sold, and the crystal ball revealed a programmatic world to him
New York Times executives blamed a 3% decline in third-quarter digital-ad revenue partly on programmatic buying
Online ad solution provider has launched a new automated platform that the company claims is a “turnkey” tool for publishers
Online ad solution provider has launched a new automated platform that the company claims is a “turnkey” tool for publishers
The essence of the campaign is that many digital publishers are getting squeezed to the breaking point as media consolidates further and new technologies like real time bidding continue to gain traction. Many competing third-party vendor systems have “technology designed to favor the ad buyer, not the seller,” Sonobi contends.