Posts Tagged "RTB"

Mobile programmatic (on both smartphones and tablets) has also taken off in Europe. Spend on smartphones increased 894% year-over-year and spend on tablets increased 973%

A new report from Business Insider Intelligence finds that real-time bidding (RTB), a key piece of the programmatic ecosystem, will account for over $18.2 billion in US digital ad revenues in 2018, up from just $3.1 billion in 2013

AOL UK on Tuesday announced that it will put 100% of its reserved inventory from all its owned and operated sites into AOL’s demand-side platform (DSP), including UK inventory from AOL, The Huffington Post, Engadget, TechCrunch, Parentdish and MyDaily. For the full story read MediaPost

“Dark pools. That’s what our private exchanges really are.”

GroupM’s recent announcement that they plan to pull out of all open exchanges by the end of the year is surprising in some ways and predictable in others

GroupM’s recent announcement that they plan to pull out of all open exchanges by the end of the year is surprising in some ways and predictable in others

Joe Mantese RTBlog: I love word balloons. You know, those graphics that display words in various sizes based on how much people think about them

Last month, a spotlight presentation at the iMedia Brand Summit highlighted a programmatic success story, which got me thinking about the future of online publishers

Media buying has evolved tremendously in the past few years with the increased utilization of programmatic media buying systems. Are Programmatic & RTB the same? No. RTB (real-time buying) is an online advertising technology that enables publishers to sell unsold inventory through an ad exchange on an impression-by-impression basis, as each impression becomes available on […]

The launch will now allow clients utilising Amnet to only pay for online advertising that targets a desired audience by delivering the relevant message in the right context and at the right time

According to the Adform report, publishers saw a 15% jump in CPMs from Q3 to Q4 and a 67% jump on the year as a whole

Publicis Groupe today announces the acquisition of Lighthouse Digital, a preeminent digital media agency to be aligned with Starcom MediaVest Group (SMG) in South Africa. Lighthouse is an established leader in the use of advanced social analytics tools and was the first agency in Africa to provide clients with a proprietary real-time reporting dashboard. The […]

RTB is causing a major paradigm shift in how online ads are bought and sold, says Michael Smith, vice president of revenue platforms and operations at Hearst Magazines Digital Media

after selling the content management arm to LIN Media

John Battelle, founder/CEO of Federated Media, saw the rise of programmatic coming from a mile away

Mediaposts’ Online Video blog on their take on what’s in store for 2014

Adweek recently reported that Apple is building a real-time bidding (RTB) platform to sell ads via iAds, but the specifics of such an exchange were not revealed

Programmatic buying, driven by real-time bidding (RTB), is the fastest growing segment of digital marketing today. But it isn’t ready yet for today’s B2B marketer

Dentsu to launch iits new trading desk service “Dentsu Audience Network.” in Japan to maximize the efficient operation and effectiveness of programmatic buying on the Internet

The ad sales house Axel Springer Media Impact and Google have agreed on a technological co-operation in the automated sales of digital advertising space