Omnicom’s TBWA is looking at as many as six more acquisitions spread out over the next four quarters. This is according to Derek Bouwer, CEO at TBWA\South Africa. The Omnicom-owned group, says Bouwer, is taking a different approach from rivals WPP and Publicis in its acquisition strategy. At the end of 2013, TBWA acquired 80% […]
For the world’s largest marketing services companies such as WPP, Publicis and Omnicom, buying and selling online advertising space has become a lucrative business. But the agency groups face a growing problem: many advertisers are worried that they are being exploited by opaque business practices
Publicis Groupe has acquired Nurun, an independent global design and technology consultancy, from Quebecor Media for 125 million Canadian dollars, or about $114.4 million at the current exchange rate
All eyes are on the advertising sector in France after LesEchos reported that Publicis was in discussions to acquire Criteo last Friday
Digitas LBi, part of Publicis Groupe, has acquired South African digital agency Liquorice. Liquorice will form part of Digitas LBi’s Middle East & Africa region but will retain its own brand identity
Publicis WW has acquired a stake in Singapore based digital agency Arcade
Publicis WW has acquired a stake in Singapore based digital agency Arcade
Elliott Management, the activist hedge fund, has acquired a stake in Interpublic Group and plans to push the $8.5bn advertising company to sell itself to a rival such as Publicis, Omnicom or WPP. For the full story read The FT
Maurice Levy said: “The first half-year was heavily impacted by exchange rates which had an adverse effect on revenue of 148 million euro. At constant exchange rate, revenue would have increased by close to 5% during the period.”
In South Africa, Publicis Groupe has acquired Prima Integrated Marketing (Prima) and in LatAm, Publicis Groupe has acquired Lead2Action
Publicis Groupe continues its recent acquisition spree with the purchase of Cybermedia, parent company of Proximedia
Publicis Groupe continues its recent acquisition spree with the purchase of Cybermedia, parent company of Proximedia
Publicis Groupe has acquired Crown, which will operate as a subsidiary of Razorfish Technology Platform Services
Publicis Groupe has acquired London-based sustainability communications shop Salterbaxter with plans to align the firm under MSLGroup
Publicis Groupe announces today it has sold its stake in the agency Royalties back to the founding members.
Publicis has rebranded its London-based medical communications agency Medicus International, bringing it within the group’s global Discovery brand
Sir Martin Sorrell has speculated two further major marketing network consolidations could be set to take place following the collapse of the Publicis-Omnicom deal
Sir Martin Sorrell has speculated two further major marketing network consolidations could be set to take place following the collapse of the Publicis-Omnicom deal
When things aren’t working out, it’s better to skip the wedding than get a divorce
When things aren’t working out, it’s better to skip the wedding than get a divorce
