RTL Group, a large European media company, on Thursday announced it will buy a majority stake in SpotXchange, a supply-side platform (SSP) for programmatic video advertising. RTL is acquiring a 65% majority stake in SpotXchange for $144 million, with the opportunity to acquire the remaining shareholding in the future. The news comes just weeks after […]
AOL UK on Tuesday announced that it will put 100% of its reserved inventory from all its owned and operated sites into AOL’s demand-side platform (DSP), including UK inventory from AOL, The Huffington Post, Engadget, TechCrunch, Parentdish and MyDaily. For the full story read MediaPost
As marketers grow increasingly concerned about the integrity of the online advertising inventory they are buying, a trade group and 30 well-known marketers are forming a coalition to address the problem
Israel tech firm Matomy yesterday became only the second firm to list on London’s new high-growth segment after resurrecting a listing plan from earlier this year
“Dark pools. That’s what our private exchanges really are.”
MTM research on behalf of the IAB shows that programmatic is forecast to account for nearly half (47%) of digital display ads in 2014 up from 28% IN 2013
The giant ad-buying network, part of WPP Group, plans to pull its clients’ budgets from open ad exchanges
The giant ad-buying network, part of WPP Group, plans to pull its clients’ budgets from open ad exchanges
It’s no secret that global brands are opting to bring programmatic media buying in-house
Programmatic trading and content marketing are the most important issues moving ahead for media owners, according to research from Starcom MediaVest Group (SMG), but work needs to be done to develop better understanding of new media technologies
StickyAds.tv, a video supply-side platform (SSP) for publishers in Europe, has announced the opening of an office in London
Programmatic ad technologies have been put to use around the globe, and some recent reports pin Europe as one of the fastest growing regions of adoption
Programmatic ad technologies have been put to use around the globe, and some recent reports pin Europe as one of the fastest growing regions of adoption
PubMatic can now directly offer its publisher partners an ad server to sell mobile ads
Joe Mantese RTBlog: I love word balloons. You know, those graphics that display words in various sizes based on how much people think about them
Condé Nast has partnered with programmatic advertising firm RadiumOne to pull programmatic technology and its native advertising approach closer together
Emerging media channels and technologies often follow a similar path — establish a value proposition, gain buy-in, experience rapid growth and then level off while it finds its footing
Embracing programmatic sales tools can allow publishers to jump ahead of the competition. Here are a few considerations to keep in mind as you build out your programmatic strategy
Embracing programmatic sales tools can allow publishers to jump ahead of the competition. Here are a few considerations to keep in mind as you build out your programmatic strategy
