Posts Tagged "Programmatic platforms"

Media giant AT&T has agreed to buy advertising software company AppNexus in a tie-up worth around $1.6bn (£1.2bn)

Time Inc has partnered with ad tech company MediaMath to launch what it claims to be the first “programmatic print” offering for advertisers

Advertisers and agencies are already sold on programmatic, but in 2015 we will see publishers fully embrace programmatic technology as they begin to realise the huge opportunity it represents for efficiency and financial growth

Marketers will lose $6bn next year to fraudsters who are using networks of robots to exploit the online advertising industry, according to the largest study to date of digital ad crime

AppNexus is moving to bolster advertiser confidence in its in-app ad offerings with a new app of its own, allowing publishers to monitor ad quality from their mobile devices

Omnicom Media Group’s global head of investment has said that the planned launch of a second agency trading desk by WPP, revealed by Mumbrella last week, could have come about because the agency giant “hit barriers” with its first trading desk, Xaxis. For the full story read mUmbrella

Matomy Media Group, a supply-side platform (SSP), on Tuesday announced it has acquired MobFox, a European mobile programmatic ad platform. Per a release, the total consideration price of the deal is $17.6 million. The news comes just weeks after Publicis Groupe bought a 20% stake in Matomy for $65 million. For the full story read […]

Everybody knows it’s there but as the technology has been focussed on the demand side, it can be very easy to forget the supply element, or rather, the publisher side of the equation

Two of the largest holding companies in the world — Publicis Groupe and Interpublic Group — made headlines this morning, and programmatic advertising was part of the reason why

WPP, the world’s leading communications services group, announces that it has agreed to inject the industry’s second-largest publisher ad server platform (formerly part of Xaxis, its wholly-owned global programmatic media and technology platform) and invest US$25 million in AppNexus, to enhance AppNexus’ position as the world’s largest independent ad technology provider

Today’s news from the World Federation of Advertisers — that nearly three in four are unhappy with programmatic and prefer traditional media buying — is not a major surprise

MediaPost talks to Ben Jankowski about the adoption of programmatic media-buying and new forms of data for targeting audiences

MediaPost talks to Ben Jankowski about the adoption of programmatic media-buying and new forms of data for targeting audiences

The World Federation of Advertisers (WFA) has published new guidance detailing how brands can get the most from the new programmatic landscape

Future plc., a London-based media corporation, has tapped Rubicon Project to launch a global ad exchange for programmatic trading

f the increase in programmatic trading leads to standard ad formats becoming “too commoditised” there’s a risk publishers will ditch them in favour of more content-led advertising, according to Dennis Publishing’s head of digital sales Gary Rayneau, in an interview with The Drum

One of New York’s Most Successful and Highly Valued Technology Companies Attracts Investment of up to $100 Million for Opportunistic Acquisitions and Aggressive Expansion in Booming Markets

Programmatic ad platform Rocket Fuel this week announced its intention to acquire [x+1] for roughly $230 million. [x+1] is a demand-side platform (DSP) that also has a data management platform (DMP).

Programmatic ad platform Rocket Fuel this week announced its intention to acquire [x+1] for roughly $230 million. [x+1] is a demand-side platform (DSP) that also has a data management platform (DMP).

A new report from Business Insider Intelligence finds that real-time bidding (RTB), a key piece of the programmatic ecosystem, will account for over $18.2 billion in US digital ad revenues in 2018, up from just $3.1 billion in 2013