The company has eliminated multiple sales positions as it moves toward fully embracing programmatic ad sales
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The company has eliminated multiple sales positions as it moves toward fully embracing programmatic ad sales
Ad targeting specialist Turn has raised $80m in a Series E round of financing, which will be invested in its technology platform, data science and machine learning algorithms, and cross-channel and data-focused products
For nearly two years Starcom MediaVest Group has been delivering on and developing real-time marketing solutions
John Battelle, founder/CEO of Federated Media, saw the rise of programmatic coming from a mile away
Mediaposts’ Online Video blog on their take on what’s in store for 2014
Adweek recently reported that Apple is building a real-time bidding (RTB) platform to sell ads via iAds, but the specifics of such an exchange were not revealed
Programmatic buying, driven by real-time bidding (RTB), is the fastest growing segment of digital marketing today. But it isn’t ready yet for today’s B2B marketer
Dentsu to launch iits new trading desk service “Dentsu Audience Network.” in Japan to maximize the efficient operation and effectiveness of programmatic buying on the Internet
The ad sales house Axel Springer Media Impact and Google have agreed on a technological co-operation in the automated sales of digital advertising space
Xaxis, the world’s largest audience buying company, and 24/7 Media, a leader in digital marketing technology, announced a merger today, forming what will be the world’s largest programmatic media and technology platform
a leading technology consultant has seen the future of how online ads will be bought and sold, and the crystal ball revealed a programmatic world to him
New York Times executives blamed a 3% decline in third-quarter digital-ad revenue partly on programmatic buying