Posts Tagged "Programmatic Buying"

Blinkx, an online ad platform with a focus on video, on Tuesday announced it has acquired Lyfe Mobile

American Express recently dropped an RFP on the desks of some of the globe’s biggest ad-tech companies with some startling news

Joe Mantese RTBlog: I love word balloons. You know, those graphics that display words in various sizes based on how much people think about them

Emerging media channels and technologies often follow a similar path — establish a value proposition, gain buy-in, experience rapid growth and then level off while it finds its footing

Embracing programmatic sales tools can allow publishers to jump ahead of the competition. Here are a few considerations to keep in mind as you build out your programmatic strategy

Embracing programmatic sales tools can allow publishers to jump ahead of the competition. Here are a few considerations to keep in mind as you build out your programmatic strategy

Programmatic advertising is “bridging planning and buying” in a way that has never been possible before, according to the Amnet managing director, Steve Hobbs, speaking at Advertising Week Europe

Programmatic advertising is “bridging planning and buying” in a way that has never been possible before, according to the Amnet managing director, Steve Hobbs, speaking at Advertising Week Europe

Last month, a spotlight presentation at the iMedia Brand Summit highlighted a programmatic success story, which got me thinking about the future of online publishers

Media buying has evolved tremendously in the past few years with the increased utilization of programmatic media buying systems. Are Programmatic & RTB the same? No. RTB (real-time buying) is an online advertising technology that enables publishers to sell unsold inventory through an ad exchange on an impression-by-impression basis, as each impression becomes available on […]

The launch will now allow clients utilising Amnet to only pay for online advertising that targets a desired audience by delivering the relevant message in the right context and at the right time

According to the Adform report, publishers saw a 15% jump in CPMs from Q3 to Q4 and a 67% jump on the year as a whole

Ari Rosenberg writes in MediaPost: My issue with programmatic buying is that there’s not much selling

Ari Rosenberg writes in MediaPost: My issue with programmatic buying is that there’s not much selling

Publishers are juggling several balls as they try to establish a trick that will conjure up the answer to the online financial model conundrum. Angela Haggerty of The Drum takes a look at how programmatic trading could prove the solution

Publishers are juggling several balls as they try to establish a trick that will conjure up the answer to the online financial model conundrum. Angela Haggerty of The Drum takes a look at how programmatic trading could prove the solution

Publicis Groupe today announces the acquisition of Lighthouse Digital, a preeminent digital media agency to be aligned with Starcom MediaVest Group (SMG) in South Africa. Lighthouse is an established leader in the use of advanced social analytics tools and was the first agency in Africa to provide clients with a proprietary real-time reporting dashboard. The […]

RTB is causing a major paradigm shift in how online ads are bought and sold, says Michael Smith, vice president of revenue platforms and operations at Hearst Magazines Digital Media

Major publishers have accepted that programmatic advertising is here to stay, says DigiDay, and most now sell significant portions of their ad space that way

after selling the content management arm to LIN Media