Winston Churchill famously defined “appeasement” as “being nice to a crocodile in the hope that he will eat you last”. By that definition, many of the world’s biggest news publishing organisations have been in the appeasement business for at least the past two years and the crocodile to which they have been sucking up is Facebook, the social networking giant
For all the focus on social media and the next generation of bright shiny communications technologies, the most important “digital tool” in the workforce is one of its oldest — email. Social media, by contrast, barely even registers, according to the most recent findings from the Pew Research Center’s ongoing tracking study on the way the Internet impacts society
Many newspaper bosses still think traditional journalism represents the unique strength that will, somehow, secure their digital future.
