UK marcoms group Next Fifteen Communications (Next15) has acquired insight-led US B2B demand generation company Activate Marketing Services. The deal is valued at an initial $9m in cash, with up to $48m to be added over the next five years.
Digital communications group Next 15 said it had acquired innovation agency Brandwidth. Group for up to £10.3m. The consideration involved an initial payment of £6.2m, including £4.9m in cash and the rest in shares. Further payments in 2018 and 2020 were conditional on performance. The maximum total consideration of £10.3m represented a 5.5 times multiple of Brandwidth’s adjusted earnings before interest and tax in the year ended 30 June, Next 15 said.
Press release: Next 15, the digital communications group, is pleased to announce the acquisition of the entire issued share capital of Elvis Communications Limited (“Elvis”), a UK based integrated digital agency with a focus on consumer brands
Press Release: Next 15, the digital communications group, is pleased to announce the acquisition of the entire issued share capital of Velocity Partners Limited (“Velocity”), a B2B digital agency with a focus on technology clients. Velocity was founded by Doug Kessler and Stan Woods in 2000, who will remain in the business following its acquisition. Clients include multi-national technology groups, such as Sprint, Xerox and Informatica. Velocity is based in the UK, however, 70% of its revenues came from US-based clients in financial year ended 30 April 2017
Press Release: Next 15, the digital communications group, is pleased to announce the acquisition of the entire issued share capital of PMC Investments Limited (“Pinnacle”), a specialist technical content and digital marketing business with customers in the electronics, telecoms and engineering sectors, including Toshiba Electronics, Sandvik Coromant and European Telecommunications Standards Institute
In a press release Next 15 said it was tremendously excited to announce that Next 15 has acquired ODD, a London-based digital agency that specialises in consumer-facing communications for fashion and lifestyle brands
Having agreed a deal in January worth up to £5m over time for UK and US-based Republic Publishing, Next Fifteen is spending another $6.6m (£4.1m) in cash on US-based Story Worldwide
