“Native advertising is really taking off. It will almost double its share of the overall advertising revenues in the magazine publishing industry to 33% in 2018 up from 19% in 2015,” said Jesper Laursen, founder and CEO of Native Advertising Institute (NAI)
Native advertising is heating up in digital media these days, and there are plenty of reasons why publishers should get excited. To start, a recent study from BI Intelligence forecasts native ad spend in the US to hit $7.9 billion this year (a 69% increase from 2013) and reach $21 billion by 2018. Publishers, that’s significant revenue opportunity up for grabs
The march of native advertising continued this week, as Forbes dispensed with another traditional taboo. It put a native ad on the cover of its print edition for the March 2, 2015 issue, due out on newsstands on Monday.
Welcome to the world of sponsored content, in which advertisers pay to have their messages integrated with editorial content on a publisher’s site
Sponsored (native) content is in the spotlight again and this time Amex gets is knuckles rapped.
How clearly labelled should brand stories be online, particularly native advertising pieces placed by brands to look uncannily similar to main editorial content?
f the increase in programmatic trading leads to standard ad formats becoming “too commoditised” there’s a risk publishers will ditch them in favour of more content-led advertising, according to Dennis Publishing’s head of digital sales Gary Rayneau, in an interview with The Drum
Adyoulike, the French native technology platform and network, has acquired Content Amp, one of the UK’s leading native distribution and content services
