US tech consultancy Gartner is selling its CEB Talent Assessment business to UK-based Exponent Private Equity for $400m, just a year after it acquired parent firm CEB in a deal valued at around $2.6bn. The firm has also reported Q4 2017 revenue up sharply to $1.01 billion.
Global management consultancy Accenture has bought a majority stake in Tokyo, Japan-based full service digital agency IMJ Corporation, which offers strategic planning, data analytics and web integration. Terms of the deal were not disclosed. Founded in 1996, IMJ provides a suite of services to support clients’ digital marketing activities across multiple platforms and channels. At its core, the company has access to large sets of transactional and non-transactional data, generated and made available through clients’ owned media, combined with IMJ’s ability to convert this data into insight
Press Release: WPP announces that it has acquired Conexance MD, SAS (“Conexance”), operator of the leading data co-operative covering consumer transactions in France. Conexance is a database marketing company and a leader in providing proprietary statistical modeling to identify consumer behaviours and attributes that are strong predictors of future purchases. Conexance’s solutions provide improved performance for customer prospecting as well as building customer loyalty both online and offline. Conexance’s data cooperative offers more than 25 million individual household buyers and 32 million digital profiles qualified by one billion business transactions from more than 500 data-contributing retailers and merchants
The German publisher continues to focus on building its digital subscription business with $250m purchase of research company
Ad giant Dentsu Aegis Network is to acquire Polish agency Marketing Wizards, which lists SEO, CRM, web analytics and usability services among its portfolio of services.
Kantar Media agrees to acquire Civolution’s NexTracker audience measurement and SyncNow second screen audio watermarking business in France
Kantar Media has acquired the entire issued share capital of The Data Republic, S.L., a social media data analytics agency in Spain
Kantar Media has acquired the entire issued share capital of The Data Republic, S.L., a social media data analytics agency in Spain
