Demand still far outstrips supply when it comes to premium digital video. That’s a challenge for advertisers – but it’s a hell of an opportunity for publishers
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Demand still far outstrips supply when it comes to premium digital video. That’s a challenge for advertisers – but it’s a hell of an opportunity for publishers
Mobile ad spend is expected to increase by 45% this year to £3.26bn in the UK, easily surpassing the £2.67bn that will be spent on print advertising across national and local newspapers and magazines, according to a report published on Wednesday by eMarketer
Reports show that somewhere close to half of all mobile ad taps are accidental