Brand and media specialist Millward Brown has acquired full-service agency Habitus Investigación, in Ecuador. Terms of the deal were not disclosed. The firm employs 80 people, and for the year 2014 expects revenues of US$5m
Millward Brown, a WPP company, announced Tuesday the acquisition of InsightExpress, which focuses on media analytics for brand marketers
WPP announces that its wholly owned operating company Millward Brown, a global leader in brand, media and communications research, has agreed to acquire the entire issued share capital of Daedalus Consulting S.R.L. (“DAEDALUS”), one of the largest market research companies in Romania with the largest fieldwork centre in the country. Founded in 1996, DAEDALUS is […]
