Magna Global has forecast that after a relatively tepid year in which the world’s ad economy expanded only 3.2%, the ad industry’s rate of growth will more than double to 6.5% in 2014
Growth in global advertising spending will accelerate to 5.8 percent a year by 2015, driven by demand for marketing via mobile devices and a broad-based economic recovery
Ad pages across the category swelled 13% compared with last year, according to Media Information Newsletter (MIN) with all but one title gaining pages
Ad pages across the category swelled 13% compared with last year, according to Media Information Newsletter (MIN) with all but one title gaining pages
Advertising spending in measured media in the U.K. is expected to show a 7.0 percent increase this year, double the rate GroupM predicted only six months ago and comfortably leading the world’s larger mature economies
Martin Sorrell said organic revenue growth at the world’s largest advertising company in 2014 will beat this year’s gain of more than 3 percent in a “tough, but manageable” market
Martin Sorrell said organic revenue growth at the world’s largest advertising company in 2014 will beat this year’s gain of more than 3 percent in a “tough, but manageable” market
The media and entertainment (M&E) industry outperformed several cross-industry stock market indices in terms of profitability since 2009
The media and entertainment (M&E) industry outperformed several cross-industry stock market indices in terms of profitability since 2009
Although newspapers and magazines display ad spend continued to decline, internet display ad spend was up 26.6% and TV ahead 4.2% year on year in H1 2013
The number of British companies increasing their marketing spend grew at its strongest pace in 13 years in the third quarter, signalling growing optimism about the economy, an industry survey showed on Thursday
The global advertising market is set to enjoy the same healthy rate of growth experienced in 2012 – which saw adspend boosted by the London Olympics and the US elections – reflecting the extent to which the advertising market is now stabilising
Media, information, marketing and related technology sectors merged and acquired to the tune of $67.5 billion — about 1,057 deals — during the first three quarters in 2013
Media, information, marketing and related technology sectors merged and acquired to the tune of $67.5 billion — about 1,057 deals — during the first three quarters in 2013
ComScore and UK Online Measurement (UKOM) have revealed 12.8m people went online via tablets in the UK this July, ahead of the unveiling of their first wave of tablet data to the market next week.
Consumer spending on digital media content and technology is expected to grow 12% to $1 trillion this year, according to a new forecast by PQ Media.
Panelists at the FIPP Congress in Rome, today discussed a fast-growing revenue stream for publishers a step beyond the traditional models: Ecommerce.
Newspapers may be dying, but the internet didn’t kill them – and journalism is doing just fine. (source PaidContent)
Newspapers may be dying, but the internet didn’t kill them – and journalism is doing just fine. (source PaidContent)
