Global ad spend is projected to grow 4.9% to $545 billion in 2015, according to ZenithOptimedia’s (ZO) Advertising Expenditure Forecast, although this is slightly below 2014’s 5.1% due to tough year-on-year comparisons from the Winter Olympics, World Cup, and the U.S. midterm election
Advertising spending in measured media in the U.K. is expected to show a 6.3% increase this year, the fastest growth of any major, mature consumer economy, and well ahead of the 4% global ad investment growth expected for 2014, according to a new forecast by WPP’s GroupM
Operating profit margins declined by nearly a sixth in 2013 to just 11.9 per cent, the lowest level since 2004. The absolute level of profits also declined by 10 per cent in real terms year on year, with the top 40 making £68 million of operating profit compared to £73m last time round
Group M, the worldwide media buying arm of the market services company WPP, has forecast that the total UK ad market will hit £15.7bn in 2015. Within this online spend is forecast to grow 12.7% year-on-year to break the £8bn mark, making the UK the first in which more than £1 in every £2 of ad spend will go on digital media
Gartner has revealed that organisations are set to increase their digital marketing spend next year according to its Digital Marketing Spending report. For the full story read The Drum
According to the annual B2B Demand Generation Benchmark report from SoftwareAdvice, to understand which channels, offers, content types and technologies used and most effective for demand generation programs, trade shows were most commonly cited as generating both the most and the best
UK national newspapers are expected to attract £1.42bn in ad spend in 2015, a 1% year-on-year increase, according to a report by the Advertising Association and Warc. UK national newspaper advertising revenue will return to growth next year, only the second annual increase since 2007, as digital income across the industry surges. For the full […]
Advertising spend in the UK grew at its fastest rate for three years in the second quarter of this year
The Q3 2014 IPA Bellwether Report, published today (16 October 2014), reveals that marketing budgets were revised up for the eighth consecutive quarter, and to the third highest level in the survey’s history, as companies remain bullish about the business outlook
According to data by market research agency Zenith Optimedia, global spending on the advertising industry is likely to be comparatively lower than the initial forecasts due to challenging macroeconomic environment
According to data by market research agency Zenith Optimedia, global spending on the advertising industry is likely to be comparatively lower than the initial forecasts due to challenging macroeconomic environment
Mobile programmatic (on both smartphones and tablets) has also taken off in Europe. Spend on smartphones increased 894% year-over-year and spend on tablets increased 973%
In another telling signal that the global ad expansion may be running out of steam, a global tracking study of the confidence of marketers to increase their budgets declined to one of its lowest recent points in August
Banner ads account for a small 4% of mobile ads run by entertainment brands, as the market moves towards rich media formats to compliment the growing consumption of video thanks to smartphone technology
Global ad spending will reach $534 billion in 2014 — a 4.5% increase over 2013, according to GroupM’s latest forecast, issued today
A new report from Business Insider Intelligence finds that real-time bidding (RTB), a key piece of the programmatic ecosystem, will account for over $18.2 billion in US digital ad revenues in 2018, up from just $3.1 billion in 2013
Worldwide advertising growth will continue to move modestly higher this year, up nearly 6% — with an emphasis on big gains from BRIC territories
The Q2 2014 IPA Bellwether Report, published today (17th July 2014), reveals that marketing budgets continued to be revised up for the seventh successive quarter as marketing executives sought to boost brand awareness, maintain market share and capitalise on the favourable economic climate.
the rate of global advertising growth will more than double this year
Marius Cloete, former head of research at PPA, presented findings from the company’s recent Publishing Futures study at FIPP’s Research Forum in Hamburg on 16 June
