Posts Tagged "media economy"

Stocks in the sector fell further than the wider market on Friday as investors reacted to the poll result

Forecast comes from GroupM, media arm of world’s largest ad company, saying spend should rise again in event of remain vote

Ad spend is still the lifeblood of most publishers, even as they grapple with the decision of which form that advertising should take. So it’s no surprise that we’d pay attention to reports like the quarterly bellwethers from the Institute of Practioners in Advertising (IPA), which examines trends in marketing spend over the previous three months

City AM is launching a trial from Tuesday that will blur out text of stories on cityam.com for desktop users of Firefox browsers who are detected using ad blocking software

Adspend in the UK grew to a record high of £9.42 billion in the first half of the year, according to the latest Advertising Association/Warc Expenditure Report.UK advertising expenditure grew by 5.8 per cent, according to the report. Internet spend for H1 2015 increased by 13.3 per cent to £3.98 billion. The strong growth in digital spend with driven by mobile, which accounted for 79 per cent.

The summer of 2015 will be remembered as the moment a perfect storm hit national newspapers.The print advertising market, which still remains the lifeblood of income for most publishers on the path to digital sustainability, has been down unprecedented levels of as much as 30% in some weeks over the past six months

According to a new series from Adotas: “Online Advertising, Life After Mobile Ad Blocking,” iOS 9 was recently released and the tools for developers to create ad-blocking software are incorporated into the operating system

Mobile ad spend is expected to increase by 45% this year to £3.26bn in the UK, easily surpassing the £2.67bn that will be spent on print advertising across national and local newspapers and magazines, according to a report published on Wednesday by eMarketer

More than half of all UK adspend will be digital next year, Carat has predicted, with the total market to grow by 6.4 per cent in 2015

Ben Barokas, the founder and chief executive of Sourcepoint and a former Google executive, is at Dmexco, where he described the battle between ad blockers and the media industry as “war”

Media trends watcher Kantar Media says U.S. ad expenditures totaled $38 billion in the second quarter of 2015, 3.9 percent less than was spent in the same period in 2014

Reports and surveys reveal more data about the trend toward mobile marketing in the advertising space.The Interactive Advertising Bureau (IAB) released a report this week showing global mobile advertising revenue hitting $32 billion in 2014

FIPP’s latest Insight Report brings together the regions of Europe, Middle East & Africa, three distinct markets with their own distinct strengths and challenges. Trends provides a picture of these markets through data, tables and analysis

Digital growth is coming, but its still far from becoming the central pillar of magazine media, according to PricewaterhouseCoopers annual Global Entertainment and Media Outlook.

The Advertising Association/Warc Expenditure report said adspend increased by 5.8 per cent in 2014 to £18.6 billion. The biggest increases in adspend came through digital, with internet advertising rising 15 per cent and mobile adspend climbing 58.9 per cent. For the full story read Brand Republic

Advertisers splashed out a record £7.2bn on digital advertising last year (up 14% YoY) as they looked to tap into the growing number of digital consumers, with the average household now owning 7.4 internet devices. Video advertising spend rocketed 43% to £442m in 2014 – just five years ago this was £53m.Read more at Marketing Magazine

Programmatic media-buying is growing fast, but in an apparent paradox, it is growing faster among advertisers and agencies than the big publishers and ad networks they do business with

Global ad spend is projected to grow 4.4% this year to reach $544 billion, according to ZenithOptimedia’s (ZO) Advertising Expenditure Forecasts a reduction from the shop’s initial forecast in December when it projected a 4.9% gain in 2015 ad spending.

Marketers are expected to spend $540 billion globally on advertising this year, a 4.6% increase over 2014, according to a report by media-agency Carat. The year-over-year increase comes despite a relative lack of tent-pole media events

Digital advertising is expected to grow by 12% this year to £8.1bn, according to eMarketer. Digital advertising is expected to grow by 12% this year to £8.1bn, making the UK the first country in which £1 in every £2 will go on digital media