Posts Tagged "Matomy"

Matomy Media Group, a supply-side platform (SSP), on Tuesday announced it has acquired MobFox, a European mobile programmatic ad platform. Per a release, the total consideration price of the deal is $17.6 million. The news comes just weeks after Publicis Groupe bought a 20% stake in Matomy for $65 million. For the full story read […]

Two of the largest holding companies in the world — Publicis Groupe and Interpublic Group — made headlines this morning, and programmatic advertising was part of the reason why

Matomy, the advertising company that recently floated on the London stock market, has agreed to sell up to 24.9pc of itself to the French media conglomerate Publicis