The death of magazines has been overplayed, according to a leading media agency, despite a torrid year that has featured the British title Glamour ending its monthly print run and Rolling Stone appealing for a deep-pocketed buyer.
Magazine media is finding a number of pioneering use cases for ambient computing
“Native advertising is really taking off. It will almost double its share of the overall advertising revenues in the magazine publishing industry to 33% in 2018 up from 19% in 2015,” said Jesper Laursen, founder and CEO of Native Advertising Institute (NAI)
Hearst is putting events front and centre in a ‘dynamic distribution’ strategy for its brands
Media everywhere needs to be focused on unbundling information that was once packaged for print, in order to give readers-users the opportunity to pay only for what they actually want. Nowhere is this easier than in markets where readers account for most of the revenues – like many of those sectors traditionally dominated by Bauer
Magazines everywhere have been shredded by lost readers and advertising. But millions of worldwide sales are testimony to the global appeal of these disrupted brands. The business model may be broken but the brands are not. International editions of Vogue, Cosmopolitan, National Geographic, Men’s Health, Autocar, Time Out, GQ, Auto Bild, T3, Elle, Robb Report, and a hundred other magazines are reminders of huge audiences and halcyon days. But these long-established brands can now deliver a new future, taking publishers into retailing, consumer services, education, and screen entertainment – to compete with consumer products which are pushing into media content from the other direction
Press Release: As part of the Sunday Times Profit Track 100: Private Companies with the fastest growing profits – Dennis Publishing is proud to announce that it has made The Sunday Times Top 10 Rising Companies list for the first time
Flashes&Flames: Kevin Hand, a controversial and influential leader in the UK magazine market for almost 30 years, has died in London after a short illness. He was aged 64
An attempt by FTSE 100 publisher Relx to strip the Dutch magazine Elsevier of its name has triggered a backlash from the publication’s journalists and an unlikely coalition of Dutch business grandees
Print will make up just 18 percent of the revenue mix by 2020 in the US, according a new survey by Connectiv
In October last year Ascential chief executive Duncan Painter sent a shockwave through the printing industry after he was quoted in the Guardian as saying that all of the firm’s print titles would become digital only “over the next 12 to 18 months”.
Conde-NastCondé Nast and Hearst Magazines Thursday announced the creation of a joint venture to combine circulation, procurement and production functions between the two companies. The new company, PubWorx LLC, will also seek to serve external clients
A decade-long implosion of magazine sales, led by weekly news mags, appears to be speeding up, with major name brands like Time suffering double-digit declines in just the last three months, according to the group that has charted the death of print.
Publisher of Marie Claire and NME to announce major changes that will involve 300 staff being relocated
Rather than the online space being perceived as a threat, Morrison believes there exists a distinct opportunity to increase the authority of magazine brands. Magazines that have successfully made transitions into digital include the 170 year-old Building, their editor recently stating that the digital space has allowed them to position their writers as true experts in their respective fields
Top Right Group, the international business-to-business media group yesterday announced the creation of a new operating company, to be led by Natasha Christie-Miller, that brings together the 4C, Planet Retail/Retail Net Group (RNG), EMAP and MEED product brands.
Jon Watkins speaks to Immediate Media Co. CEO Tom Bureau about how the company, traditionally a specialist print business, is embracing a swathe of new platforms to meet the demand from audiences for a more complex relationship with brands
Media trends watcher Kantar Media says U.S. ad expenditures totaled $38 billion in the second quarter of 2015, 3.9 percent less than was spent in the same period in 2014
Magazine publishers had high hopes for digital editions but new figures suggest a rethink is in order
Time Inc UK today reveals a new dedicated advertising film division, fundamentally changing its approach to better serve the film industry and putting film at the very heart of the business.The ambition is to deliver bigger, bolder and brighter ideas that will engage Time Inc UK’s 20 million consumers by concentrating strategically on increasing film […]
