(Reuters) – WPP is selling a 60% stake in Kantar to private equity firm Bain Capital, valuing the data analytics business at about $4 billion and giving the British owner of agencies including Ogilvy and Wunderman Thompson funds to cut debt and rebuild.
Several private equity firms – including TPG, Apax, Bain Capital and Cinven – are considering making a bid to buy marcoms giant WPP’s market research division Kantar, according to an article in yesterday’s Sunday Times.
Reports that Interpublic Group may be looking to acquire US data company Acxiom’s marketing solutions business for a reported $2.2bn (£1.67bn) indicates a possible doubling down on data among the agency groups, analysts at Liberum said
WPP bosses have signalled a willingness to sell off underperforming parts of the global marketing empire but have ruled out a complete breakup following the departure of founder Sir Martin Sorrell, as shares surged almost 9% after a better-than-expected first quarter
WPP’s new unit Kantar Consulting has acquired brand consultancy Mash Strategy for an undisclosed sum.
WPP announces that its data investment management division Kantar has acquired a majority stake in its partner in Denmark and Sweden, Millward Brown Denmark ApS
Kantar Health has acquired CEEOR, a specialist research and consulting company in the Czech Republic specialising in analytical services for the pharmaceutical, biotechnology and healthcare industries
Media trends watcher Kantar Media says U.S. ad expenditures totaled $38 billion in the second quarter of 2015, 3.9 percent less than was spent in the same period in 2014
WPP’s Kantar Media has acquired a stake in digital media intelligence specialist BIScience, which specialises in cross-channel and global digital media monitoring, planning and optimization. Terms of the deal were not disclosed.Kantar Invests in Digital Media Intelligence FirmBIScience’s flagship AdClarity platform enables users to make strategic decisions across display, video, mobile web, mobile apps and social media channels
Kantar Media agrees to acquire Civolution’s NexTracker audience measurement and SyncNow second screen audio watermarking business in France
Film and television measurement specialist Rentrak is to acquire the US TV measurement business of WPP’s Kantar Media for $98m in Rentrak common stock. WPP will then spend a further $56m to bring its overall share of the US-based firm to 16.7%. The deal gives WPP’s GroupM agencies full access to Rentrak audience data. WPP […]
According to a number of reports in the media, WPP is in ‘advanced talks’ regarding the possible acquisition of some divisions of Brazilian research agency IBOPE Group by its Kantar arm
According to a number of reports in the media, WPP is in ‘advanced talks’ regarding the possible acquisition of some divisions of Brazilian research agency IBOPE Group by its Kantar arm
WPP announces that Kantar, its wholly-owned data investment management business, has invested in ZappiStore, a global pioneer in automated market research
Millward Brown, a global leader in brand, media and communications research, has acquired EffectiveBrands, one of the world’s leading marketing strategy consulting firms.
Millward Brown, a global leader in brand, media and communications research, has acquired EffectiveBrands, one of the world’s leading marketing strategy consulting firms.
WPP’s research arm Kantar has acquired a majority stake in Precise Media, one of the UK’s largest media monitoring agencies, in a deal that values the company at about £70m. For the full story read The FT For the full press release click WPP
WPP’s research arm Kantar has acquired a majority stake in Precise Media, one of the UK’s largest media monitoring agencies, in a deal that values the company at about £70m. For the full story read The FT For the full press release click WPP
WPP announces that Kantar Retail, its wholly-owned retail and shopper data, analytics and consulting business, has acquired XTEL, a leading provider of sales automation software for the consumer goods industry, based in Italy. Founded in 1991 and headquartered in Bologna, Italy, XTEL supplies software, analytics, mobile and cloud solutions to leading consumer goods’ manufacturers. Using […]
Kantar Media has acquired the entire issued share capital of The Data Republic, S.L., a social media data analytics agency in Spain
