The latest IPA Bellwether report found almost 70% of UK companies in the third quarter of the year kept marketing budgets at the same level as the previous three months
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The latest IPA Bellwether report found almost 70% of UK companies in the third quarter of the year kept marketing budgets at the same level as the previous three months
Ad spend is still the lifeblood of most publishers, even as they grapple with the decision of which form that advertising should take. So it’s no surprise that we’d pay attention to reports like the quarterly bellwethers from the Institute of Practioners in Advertising (IPA), which examines trends in marketing spend over the previous three months
The Q3 2014 IPA Bellwether Report, published today (16 October 2014), reveals that marketing budgets were revised up for the eighth consecutive quarter, and to the third highest level in the survey’s history, as companies remain bullish about the business outlook