Press Release: WPP announces that MediaCom, part of its global media investment management arm GroupM, has acquired a majority stake in Code Computer Love Ltd (“Code”), a user experience studio that creates and develops digital products, campaigns and capabilities
Forecast comes from GroupM, media arm of world’s largest ad company, saying spend should rise again in event of remain vote
WPP’s GroupM, has acquired programmatic marketing firm The Exchange Lab, known for its proprietary technology, Proteus.
WPP has agreed to acquire Amsterdam-based digital agency Helder Marketing & Communicatie, which focuses on ‘direct response’ measurement of advertising, for an undisclosed sum.
WPP announces that GroupM, the world’s leading media investment management group, has acquired a majority stake in mobile marketing agency Yonder Media in South Africa
WPP announces that GroupM, the leading global media investment management group, has acquired a majority stake in directComm Marketing Group (“directComm”), a leading provider of integrated direct marketing services in Turkey. directComm specialises in digital marketing, customer relationship management, events and social media
WPP announces that GroupM, the leading global media investment management group, has acquired Greenhouse Group in The Netherlands
ESP Properties will be dedicated to serving sports and entertainment rightsholders. GroupM, the world’s leading media investment management company, today announced it is expanding its sports and entertainment offering under a new global agency brand, ESP
Advertising spending in measured media in the U.K. is expected to show a 6.3% increase this year, the fastest growth of any major, mature consumer economy, and well ahead of the 4% global ad investment growth expected for 2014, according to a new forecast by WPP’s GroupM
Film and television measurement specialist Rentrak is to acquire the US TV measurement business of WPP’s Kantar Media for $98m in Rentrak common stock. WPP will then spend a further $56m to bring its overall share of the US-based firm to 16.7%. The deal gives WPP’s GroupM agencies full access to Rentrak audience data. WPP […]
Haworth’s billings for the year ended 31 October 2013 were approximately US$700 million with gross assets of US$87 million at the same date
“Dark pools. That’s what our private exchanges really are.”
GroupM’s recent announcement that they plan to pull out of all open exchanges by the end of the year is surprising in some ways and predictable in others
GroupM’s recent announcement that they plan to pull out of all open exchanges by the end of the year is surprising in some ways and predictable in others
The giant ad-buying network, part of WPP Group, plans to pull its clients’ budgets from open ad exchanges
The giant ad-buying network, part of WPP Group, plans to pull its clients’ budgets from open ad exchanges
WPP announces that GroupM has agreed to take majority stake in aMVG (Aerodeon), the leading mobile media agency and mobile technology company in Turkey
GroupM, WPP’s global media investment management arm, has acquired plista, a digital media specialist in Germany
GroupM, WPP’s global media investment management arm, has acquired plista, a digital media specialist in Germany
WPP announces that its wholly owned operating company, GroupM, WPP’s global media investment management arm, has agreed to acquire a majority stake in ClickMedia, a social media marketing agency in Vietnam
