The UK competition watchdog has opened an investigation into the dominance of Facebook and Google in the digital advertising market and is inviting submissions on the issue.
B2B B2C Exhibitions Events Digital Publishing MarComms
The UK competition watchdog has opened an investigation into the dominance of Facebook and Google in the digital advertising market and is inviting submissions on the issue.
Amazon has further boosted its credentials as a real threat to Google and Facebook’s digital dominance with the acquisition of Sizmek’s ad server and Dynamic Creative Optimization (DCO) business.
Google has been hit with a €1.49bn (£1.28bn) fine by the European Union after being accused of “illegal practices” in its advertising business. The fine relates to its use of AdSense technology to thwart competition for online ads between 2006 and 2016.
In 2018 Amazon became the third largest digital advertising platform in the US. By 2020 the platform plans on increasing its share of total digital ad spend in the US from the current 4% to 7%.
As the General Data Protection Regulation (GDPR)is set into action today in the European Union, brands and publishers everywhere will feel the effects. Just yesterday, Google invited members from four major publishing trade groups– Digital Content Next, European Publishers Council, News Media Alliance and the News Media Association—to meet with executives about the tech giant’s approach to data as the GDPR goes into effect. And while the GDPR won’t have the impact on U.S. brands and extensions of international companies it will in the EU, its implementation could result in U.S. customers demanding similar actions.
Google is stepping up efforts to improve relations with news publishers with a $300m commitment that includes support for subscriptions and efforts to fight fake news. The launch of the Google News Initiative comes as Google and Facebook are facing criticism for their emergence as gatekeepers for information, their dominance of the digital advertising market and their role in the proliferation of false and misleading stories online in the wake of the 2016 US presidential election and Brexit vote
Facebook has become the “richest and most powerful publisher in history by replacing editors with algorithms”, according to Guardian editor Katharine Viner
Amazon is making good on its promise to eat advertising. In its third-quarter earnings report today, the e-commerce giant said it saw “other” revenue, which is mostly composed of ad sales (and to a much smaller extent, its credit card business), grow 58 percent year over year to $1.12 billion. That’s a slight increase from the growth rate in the prior second quarter, when it grew 53 percent year over year
Google’s decision to axe its “first click free” policy on news search results this week has been hailed as a “victory” and the “first important step in recognising the value of legitimate journalism”.
Amazon.com Inc will live-stream games for the NFL this year, a company spokeswoman said on Tuesday, marking a high-profile push by the online retailer to attract fans to its Prime shopping and video-playback club
Two companies increase their advertising duopoly by earning a combined $106.3bn, nearly double the figure of five years ago
US and European publishers have given support to the idea of Google introducing an ad-blocker to its widely used Chrome internet browser despite fears it would hit their online advertising revenues. Details of the technology group’s plans have not been disclosed but Google has said it held “initial conversations” on the idea with publishers.
Over the past five years, Google and Facebook have cut a conquering swath through the market for digital advertising, snatching ever more business from legacy media companies, such as print newspapers and magazines. But a growing scandal involving the inadvertent placement of ads next to extremist content on Google’s YouTube video has raised questions about whether the balance of power is about to shift again.
The mad men and women of the ad industry have plenty of reasons to toss and turn at night. Money is increasingly trickling from television commercials to digital media — a market that Facebook and Google currently have in a duopolistic chokehold. Inter-agency competition is at a fever pitch. Unconventional upstarts are eating their lunch. If Don Draper were around today, there’s a good chance he’d work at Facebook. But it’s not internet advertising giants that keep the industry’s top chief up at night. Nor is it his three-month-old daughter. It’s…Amazon?
Advertising technology start-ups are struggling to get funding because of the dominance of Facebook and Google
Google and Facebook will take more than 70% of all money spent on display advertising online in the UK by 2020, according to a report suggesting the firms will soon have an effective duopoly spanning the Atlantic
Bewkes says $85.4bn deal can boost competition as rivals call for regulatory scrutiny
Mathias Döpfner says Google and Facebook must change their attitude for publishers to survive
The owner of The Daily Telegraph’s view of the trading environment in its newly published annual accounts was more bearish than a year ago. TMG described how print publishers now have a “less certain” role because of “competition from the proliferation of free digital content and the increasing role of large-scale digital platforms in distributing and aggregating content”, particularly on mobile
For a long time, we’ve been creating too much content, so much so that I think that we’ve already reached Peak Content, the point at which this glut of things to read, watch and listen to becomes completely unsustainable. There hasn’t been enough ad revenue to sustain it for years and, with 2015 ending with a rush of acquisitions, consolidations and funding rounds with eye-watering valuations, 2016 will mark the beginning of a shake out.