A recent study from GfK MRI Starch Advertising Research found that ads in tablet versions of magazines have the same average level of reader recall as print magazine ads
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A recent study from GfK MRI Starch Advertising Research found that ads in tablet versions of magazines have the same average level of reader recall as print magazine ads
GfK has merged its existing retail tracking and media business with full service agency PT Primera Indonesia, in order to offer its Consumer Experiences portfolio to clients across Southeast Asia