Posts Tagged "Facebook"

The UK competition watchdog has opened an investigation into the dominance of Facebook and Google in the digital advertising market and is inviting submissions on the issue.

Amazon has further boosted its credentials as a real threat to Google and Facebook’s digital dominance with the acquisition of Sizmek’s ad server and Dynamic Creative Optimization (DCO) business.

In 2018 Amazon became the third largest digital advertising platform in the US. By 2020 the platform plans on increasing its share of total digital ad spend in the US from the current 4% to 7%.

The IPA has welcomed comments from Unilever’s Chief Marketing and Communications Officer Keith Weed to clean up the digital landscape, in which he has called the leading digital platforms and publishers to account.

Despite reporting a healthy 20% increase in net income for 2017 to $15.9bn (£10.5bn), Facebook reported declines in user numbers and usage time

Facebook is planning sweeping changes to its newsfeed, as Mark Zuckerberg pledges to help users have more meaningful social interactions on the platform by prioritising posts from friends and family at the expense of those from publishers. Mr Zuckerberg said users would see less public content “like posts from businesses, brands and media”. This content would be prioritised based on whether it encouraged interactions between people, rather than “passively read”.

Facebook has become the “richest and most powerful publisher in history by replacing editors with algorithms”, according to Guardian editor Katharine Viner

Amazon is making good on its promise to eat advertising. In its third-quarter earnings report today, the e-commerce giant said it saw “other” revenue, which is mostly composed of ad sales (and to a much smaller extent, its credit card business), grow 58 percent year over year to $1.12 billion. That’s a slight increase from the growth rate in the prior second quarter, when it grew 53 percent year over year

Premier League clubs are braced for digital giants such as Amazon and Facebook to gate-crash the bidding for streaming rights when the next TV deal is negotiated in the coming months, according to Ed Woodward, the executive vice-chairman of Manchester United

Amazon.com Inc will live-stream games for the NFL this year, a company spokeswoman said on Tuesday, marking a high-profile push by the online retailer to attract fans to its Prime shopping and video-playback club

A total of 24 bidders bought the bid document, including Facebook, Amazon, Twitter, Yahoo, Reliance Jio, Star India, Sony Pictures, Discovery, Sky, British Telecom, and ESPN Digital Media, according to a ESPNcricinfo report.

Two companies increase their advertising duopoly by earning a combined $106.3bn, nearly double the figure of five years ago

The luxury magazine market, for so long a well-heeled haven from the turmoil facing the rest of the print media industry, could be about to confront the same headwinds battering other magazines and newspapers. Analysts say that glossy magazines such as Vogue, Harper’s Bazaar and Vanity Fair are starting to see a shift in readers and advertisers to online social media platforms such as Instagram and Facebook. But they are also being hit by forces specific to the industry that has for so long offered them protection.

Over the past five years, Google and Facebook have cut a conquering swath through the market for digital advertising, snatching ever more business from legacy media companies, such as print newspapers and magazines. But a growing scandal involving the inadvertent placement of ads next to extremist content on Google’s YouTube video has raised questions about whether the balance of power is about to shift again.

The mad men and women of the ad industry have plenty of reasons to toss and turn at night. Money is increasingly trickling from television commercials to digital media — a market that Facebook and Google currently have in a duopolistic chokehold. Inter-agency competition is at a fever pitch. Unconventional upstarts are eating their lunch. If Don Draper were around today, there’s a good chance he’d work at Facebook. But it’s not internet advertising giants that keep the industry’s top chief up at night. Nor is it his three-month-old daughter. It’s…Amazon?

Advertising technology start-ups are struggling to get funding because of the dominance of Facebook and Google

Google and Facebook will take more than 70% of all money spent on display advertising online in the UK by 2020, according to a report suggesting the firms will soon have an effective duopoly spanning the Atlantic

Bewkes says $85.4bn deal can boost competition as rivals call for regulatory scrutiny

Marketplace lets Facebook users list items for sale, and could be an attempt to upend the crowded world of peer-to-peer selling

Facebook’s digital adspend growth is forecast to be even higher than previously thought this year, growing by nearly a third, in eMarketer’s latest digital adspend report for the UK