Posts Tagged "Digital news"

Apple will roll out new video iAds this year that will automatically play full-screen within iPhone and iPad apps

increase in profitability is being driven by a fundamental shift away from a reliance on print advertising towards digital subscriptions

increase in profitability is being driven by a fundamental shift away from a reliance on print advertising towards digital subscriptions

The social networking giant on Thursday unveiled deeper targeting options to bolster its burgeoning ad business

RTB is causing a major paradigm shift in how online ads are bought and sold, says Michael Smith, vice president of revenue platforms and operations at Hearst Magazines Digital Media

Magnetic Media Online, the search retargeting digital advertising company, client base rose 365% during the past two years as a result of the demand for retargeting in the U.S. and now Europe

Indian Social Analytics Startup Simplify360 is reportedly being eyed by potential buyers such as Twitter, Adobe and even WPP

Precision Health Media, a programmatic tech provider has announced it has rebranded as PageScience to offer programmatically to other verticals

Google Inc. reported consolidated revenues of $16.86 billion for the quarter ended December 31, 2013, an increase of 17% compared to the fourth quarter of 2012

Social network expected to make more than £180m by the end of 2015, according to eMarketer report

2013 has been the year of BuzzFeed

Xaxis, the world’s largest audience buying company, and 24/7 Media, a leader in digital marketing technology, announced a merger today, forming what will be the world’s largest programmatic media and technology platform

Publishing Technology announces that as a result of delayed completion of some very large and complex new product projects and additional research and development initiatives it expects its results for the year ending 31 December 2013 to be below market expectations and similar to the prior year

Sir Martin Sorrell has set an ambitious new target in WPP’s race to maintain its digital edge over rivals, aiming for as much as 45% of the marketing services giant’s total £10bn-plus revenues to come from digital sources by 2018