WPP has agreed to acquire Bottle Rocket. Bottle Rocket creates the highest quality iPhone, iPad and Android apps for leading brands
WPP has agreed to acquire Bottle Rocket. Bottle Rocket creates the highest quality iPhone, iPad and Android apps for leading brands
Axel Springer’s StepStone continues its growth strategy by acquiring Saongroup, which operates job portals in 16 countries
Axel Springer’s StepStone continues its growth strategy by acquiring Saongroup, which operates job portals in 16 countries
Hearst Magazines UK, the UK’s largest digital publisher, has unveiled research that shows magazine readers consume digital editions in a similar way to print editions, but have much higher expectations of interactivity
When the iPad first presented publishers with a platform well-suited to consuming digital magazines, many made the mistake of assuming selling digital editions would be just like selling print mags, but without the paper
Facebook reported better than expected Q3 results today with revenues up 60% year on year.
In The Times today Gary Parkinson criticised the silence from Publishing Technology (PTO) about three rumoured approaches
Deloitte is the latest consulting giant to disrupt the agency landscape with its acquisition of Seattle-based digital shop Banyan Branch. The deal maybe small scale but the intent is not!
Deloitte is the latest consulting giant to disrupt the agency landscape with its acquisition of Seattle-based digital shop Banyan Branch. The deal maybe small scale but the intent is not!
Google reported a 23 percent jump in net revenue from its Internet business
Perform Group PLC is a digital media company. It owns digital sports rights portfolios through contracts covering more than 200 sports and their associated leagues, tournaments and events
When Forbes rolled out AdVoice in 2010, the architects planned to blow up the traditional publishing-advertising model
“We feel strongly that traditional media have given up on young people, and have not made a commitment to tell stories that are interesting for people under 40 or 50 years old,” said Buzzfeed President
“We feel strongly that traditional media have given up on young people, and have not made a commitment to tell stories that are interesting for people under 40 or 50 years old,” said Buzzfeed President
Sticky, a company with software that uses webcams to track users’ eye movements to verify whether or not online ads are actually seen, on Thursday released data which supports the argument that viewability does not equal being seen.
Riding dual revolutions in mobile and video technology, Internet ad revenues soared to a record $20.1 billion during the first half of 2013
Wired’s new iOS app allows click through from content to eCommerce – a first for in-content purchasing..
Jon Lund fears that the app-based tablet approach to magazines leads straight to oblivion, at least for individual magazine titles
Britons spend one in 12 waking minutes online, pushing ad spend to record high. Companies boost internet, smartphone and tablet advertising by 17.5% year on year to £3bn in the first half of the year.
Grazia readers can now shop as they read with the launch of the magazine brand’s new e-commerce driven iPhone app