Judging by its 2014 fiscal first half earnings report, Meredith’s National Media Group is stabilizing as it continues to diversify its revenue streams and adapt to a changing marketplace
The company has eliminated multiple sales positions as it moves toward fully embracing programmatic ad sales
IPC Media has today unveiled new research among 3500 consumers – Connected Consumers – that gives in-depth insight into how, when, where and why they interact with IPC’s brands across multiple platforms. The study identified three new consumer mind states and shed light on to consumers’ journey across different platforms. Amanda Wigginton, director of Insight, […]
Tabloid newspapers have long used their powerful cover to influence and intimidate. Their looming disappearance raises interesting questions about what counts as highbrow and lowbrow media these days. For the full story click GIGAOM
John Battelle, founder/CEO of Federated Media, saw the rise of programmatic coming from a mile away
Mediaposts’ Online Video blog on their take on what’s in store for 2014
Adweek recently reported that Apple is building a real-time bidding (RTB) platform to sell ads via iAds, but the specifics of such an exchange were not revealed
Programmatic buying, driven by real-time bidding (RTB), is the fastest growing segment of digital marketing today. But it isn’t ready yet for today’s B2B marketer
Dentsu to launch iits new trading desk service “Dentsu Audience Network.” in Japan to maximize the efficient operation and effectiveness of programmatic buying on the Internet
2013 has been the year of BuzzFeed
Deloitte is the latest consulting giant to disrupt the agency landscape with its acquisition of Seattle-based digital shop Banyan Branch. The deal maybe small scale but the intent is not!
Deloitte is the latest consulting giant to disrupt the agency landscape with its acquisition of Seattle-based digital shop Banyan Branch. The deal maybe small scale but the intent is not!
For traditional media companies savaged by sharp-eyed digital natives, the problem seems to be all about new channels and low costs. But it is so much more: the technologies that have revolutionised the supply of information have also fundamentally altered the appetites and attitudes of consumers. That explains why so many readers are now satisfied […]
