Posts Tagged "Digital disruption"

Programmatic ad technologies have been put to use around the globe, and some recent reports pin Europe as one of the fastest growing regions of adoption

Programmatic ad technologies have been put to use around the globe, and some recent reports pin Europe as one of the fastest growing regions of adoption

Today’s large premium publishers spend a lot of time closing small deals that only provide a minimal amount of revenue. How much time? We recently did a study that showed 50% of a typical publisher’s deals accounting for only 10% of its revenue

Advertising Age reported yesterday afternoon that Procter & Gamble wants to buy 70% to 75% of its U.S. digital media programmatically by the end of this year

Advertising Age reported yesterday afternoon that Procter & Gamble wants to buy 70% to 75% of its U.S. digital media programmatically by the end of this year

Bliss, the magazine for teenage girls, is closing after 19 years

Ziff Davis, LLC today announced the acquisition of emedia Communications LLC, a provider of research to IT buyers and leads to IT vendors, from Reed Business Information

Consumer ebook market set to almost triple over next four years while PwC predicts sales of printed editions will fall

research shows that online video advertising increased by 45.5%, to nearly €1.19bn, in 2013 making it attractive to illegal operators

As Charles Moore has reported in his Spectator’s Notes this week, changes are afoot at equestrians’ favourite publication, Horse and Hound

The digital figures, featuring the most famous metered paywall in global publishing, sound great

The digital figures, featuring the most famous metered paywall in global publishing, sound great

There’s no doubt that publishers need to get “the basics” right, but in the internet age both good content and good technology are necessary

David Hepworth’s blog about Future’s new CEO, Zillah Byng-Maddick’s, message setting out an ad-funded challenge which brings a change of culture for its magazines

David Hepworth’s blog about Future’s new CEO, Zillah Byng-Maddick’s, message setting out an ad-funded challenge which brings a change of culture for its magazines

PubMatic can now directly offer its publisher partners an ad server to sell mobile ads

according to a new survey of more than 400 marketers, ad agencies, publishers, and ad tech firms released this morning by AdExchanger,

The current programmatic market is large and still growing rapidly, even after five years of impressive gains

Online revenues up almost 50% in the year to 27 April, helping counter a fall of 9% in advertising across its newspaper titles

From a business perspective, the Financial Times is one of the most successful traditional newspapers in the world in the transition to digital.