Posts Tagged "Digital ad spend"

The mad men and women of the ad industry have plenty of reasons to toss and turn at night. Money is increasingly trickling from television commercials to digital media — a market that Facebook and Google currently have in a duopolistic chokehold. Inter-agency competition is at a fever pitch. Unconventional upstarts are eating their lunch. If Don Draper were around today, there’s a good chance he’d work at Facebook. But it’s not internet advertising giants that keep the industry’s top chief up at night. Nor is it his three-month-old daughter. It’s…Amazon?

Meredith Corporation expects digital ad sales to grow faster than print revenue declines for the first time next year, as it predicts that its online audience will reach 100m a month

UK digital display advertising revenues rise 27.5%Display advertising revenues grew at more than twice the overall digital rate (27.5%) to hit £1.31 billion – 33% of total digital ad spend, its largest-ever share