The international arm of Japan’s biggest advertising firm Dentsu has agreed to buy a majority stake in Merkle, a US-based digital marketing analytics business, in a deal that values the company at about $1.5bn including debt
Ad tech executives reacted to Monday’s news that Japanese holding company Dentsu Aegis Network acquired a majority stake in Merkle, a CRM and performance marketing agency. Columbia, Md.-based Merkle is one of the largest independent digital agencies. While the terms of the deal weren’t disclosed, Merkle has more than 2,900 employees and reported $436 million […]
Digital shop Isobar, part of Dentsu Aegis Network, has launched a new commerce optimization platform called ICOM
Figures Supported by strong performances by US and UK, with Western Europe returning to positive growth
Figures Supported by strong performances by US and UK, with Western Europe returning to positive growth
