Posts Tagged "Demand Side Platforms"

American Express recently dropped an RFP on the desks of some of the globe’s biggest ad-tech companies with some startling news

Emerging media channels and technologies often follow a similar path — establish a value proposition, gain buy-in, experience rapid growth and then level off while it finds its footing

John Battelle, founder/CEO of Federated Media, saw the rise of programmatic coming from a mile away