Hearst titles Cosmo, Elle and Esquire have been undergoing a digital revamp aimed at capturing audiences spending more time on mobile devices
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Hearst titles Cosmo, Elle and Esquire have been undergoing a digital revamp aimed at capturing audiences spending more time on mobile devices
In the past, content brands often required local partners to enable their internationalisation strategy, requiring local content, advertising, logistics and brand development support in expanding to new markets
Local language sites will debut in Sweden, Norway and Denmark in the first quarter of 2015, and Cosmopolitan Nigeria was unveiled in late December. The company is looking at other African nations, including Ghana, Kenya and Botswana, said Duncan Edwards, chief executive of Hearst Magazines International.