Consumer behavior specialist Alliance Data is to buy personalized digital marketing specialist Conversant (formerly known as ValueClick) in a cash and stock deal worth up to $2.3 billion
Conversant Inc. (CNVR:US) is gaining appeal as a takeover target after the company formerly known as ValueClick Inc. sold website businesses to focus on digital-advertising technology. The $1.65 billion company, which divested sites including Investopedia this year while increasing its presence in digital-video advertising, may attract traditional agencies such as WPP Plc (WPP) as they […]
Conversant Inc. (CNVR:US) is gaining appeal as a takeover target after the company formerly known as ValueClick Inc. sold website businesses to focus on digital-advertising technology. The $1.65 billion company, which divested sites including Investopedia this year while increasing its presence in digital-video advertising, may attract traditional agencies such as WPP Plc (WPP) as they […]
