Major publishers have accepted that programmatic advertising is here to stay, says DigiDay, and most now sell significant portions of their ad space that way
B2B B2C Exhibitions Events Digital Publishing MarComms
Major publishers have accepted that programmatic advertising is here to stay, says DigiDay, and most now sell significant portions of their ad space that way
New York Times executives blamed a 3% decline in third-quarter digital-ad revenue partly on programmatic buying
Wired’s new iOS app allows click through from content to eCommerce – a first for in-content purchasing..