US B2B publisher aims to harness audience engagement, native ad integration with company-wide digital makeover
B2B B2C Exhibitions Events Digital Publishing MarComms
US B2B publisher aims to harness audience engagement, native ad integration with company-wide digital makeover
After an initial exploration of a sale two years ago, Investcorp has sold SourceMedia, a b2b publisher serving the financial and healthcare markets
After an initial exploration of a sale two years ago, Investcorp has sold SourceMedia, a b2b publisher serving the financial and healthcare markets. Observer Capital is the buyer and it’s the first deal for the private equity firm since it was formed last year by Joseph Meyer, the CEO of Observer Media, which owns New York Observer